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The Southwest MRA Chapter Includes over 300 Members and encompasses seven states.

Arizona - Colorado - Nevada - New Mexico - Oklahoma - Texas - Utah


WE WORK FOR OUR MEMBERS

Welcome to the Southwest Chapter of the Marketing Research Association (MRA), an official chapter of MRA National. The MRA is a respected organization that has serviced the marketing research industry for 50 years through educational programs, training, networking opportunities, publications, and conferences.

22 May Posted by in Cactus Call, Research | Comments Off on Infographs: Why Do We Need Them?

Infographs: Why Do We Need Them?

Infographs: Why Do We Need Them?

In today’s world, we are constantly bombarded by messages everywhere we turn. There is a myth that the average American consumer is exposed to 5,000 advertising messages per day – but as mentioned, that is just a myth. Here’s why: If we assume we get our recommended 8 hours of sleep at night, that leaves 57,600 seconds we are […]

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22 May Posted by in Cactus Call, Research | Comments Off on The Internet Of Things (IoT) – What Is It and What Do I Need to Know?

The Internet Of Things (IoT) – What Is It and What Do I Need to Know?

The Internet Of Things (IoT) – What Is It and What Do I Need to Know?

Coming across the term “Internet of Things” is probably a new encounter for many. However, if you’re involved in market research in a technology company, or a company that’s trying to be more innovative in technology (let’s be real, who isn’t), then, chances are, you’ve already come into contact with an IoT project. To clarify, […]

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