Welcome to the Southwest Chapter of the Marketing Research Association (MRA), an official chapter of MRA National. The MRA is a respected organization that has serviced the marketing research industry for 50 years through educational programs, training, networking opportunities, publications, and conferences.
I have been in awe of the MRA since I first became a member. The MRA has always been an organization that grew and evolved with the work of amazing volunteers and a great staff on the national level. Being a member of a MRA chapter you get the opportunity to see up close what […]
In today’s world, we are constantly bombarded by messages everywhere we turn. There is a myth that the average American consumer is exposed to 5,000 advertising messages per day – but as mentioned, that is just a myth. Here’s why: If we assume we get our recommended 8 hours of sleep at night, that leaves 57,600 seconds we are […]