Welcome to the Southwest Chapter of the Marketing Research Association (MRA), an official chapter of MRA National. The MRA is a respected organization that has serviced the marketing research industry for 50 years through educational programs, training, networking opportunities, publications, and conferences.
The 29th quarterly wave of the Research Industry Index (RII) – the Marketing Research Association’s (MRA) tracking study of the economic health of the U.S. marketing research industry – has sustained a score of 100 or higher points for 7 straight quarters. As reported with the 27th and 28th wave, this should be considered a strong indication that the industry […]
The SWMRA’s Educational Forum is this week, August 6-7, in downtown Austin at the Hilton Garden Inn. We have a fabulous lineup of speakers, covering qual & quant, NPS, Research ROI, Futurism, and Competitive Advantage. Sessions include: Panel: Views from the Corporate Researcher’s Desk Joey Doney: Manager of Shopper Insights at Dr. Pepper Snapple Group […]