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The Southwest MRA Chapter Includes over 300 Members and encompasses seven states.

Arizona - Colorado - Nevada - New Mexico - Oklahoma - Texas - Utah


WE WORK FOR OUR MEMBERS

Welcome to the Southwest Chapter of the Marketing Research Association (MRA), an official chapter of MRA National. The MRA is a respected organization that has serviced the marketing research industry for 50 years through educational programs, training, networking opportunities, publications, and conferences.

20 Jul Posted by in Cactus Call | Comments Off on President’s Message

President’s Message

President’s Message

I have been in awe of the MRA since I first became a member.  The MRA has always been an organization that grew and evolved with the work of amazing volunteers and a great staff on the national level.  Being a member of a MRA chapter you get the opportunity to see up close what […]

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22 May Posted by in Cactus Call, Research | Comments Off on Infographs: Why Do We Need Them?

Infographs: Why Do We Need Them?

Infographs: Why Do We Need Them?

In today’s world, we are constantly bombarded by messages everywhere we turn. There is a myth that the average American consumer is exposed to 5,000 advertising messages per day – but as mentioned, that is just a myth. Here’s why: If we assume we get our recommended 8 hours of sleep at night, that leaves 57,600 seconds we are […]

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