Welcome to the Southwest Chapter of the Marketing Research Association (MRA), an official chapter of MRA National. The MRA is a respected organization that has serviced the marketing research industry for 50 years through educational programs, training, networking opportunities, publications, and conferences.
10 Things We Learned This Summer (by Melissa Pepper) As is always the case, this summer the Southwest Chapter presented us with opportunities to learn. Starting off with a webinar about behavioral economics and continuing with our annual Educational Forum here are the highlights. 1. When Merrill Dubrow of MARC Research gives a presentation, he […]
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