Welcome to the Southwest Chapter of the Marketing Research Association (MRA), an official chapter of MRA National. The MRA is a respected organization that has serviced the marketing research industry for 50 years through educational programs, training, networking opportunities, publications, and conferences.
The Southwest Marketing Research Association is excited about our upcoming Research Roundup, in Fort Worth, Texas (YEE-HAW!); August 10-11 at The Worthington Renaissance Fort Worth. The establishment is the original luxury hotel located in the historic heart of Sundance Square. The hotel itself offers many accommodations that make client entertainment easy and enjoyable. It’s also […]
Thoughts On Dan Cobley’s Ted Talk: Why Market Researchers Are Like Physicists Cathy Whitehead McIntyre, on September 24, 2013 The contradictions are what make human behavior so maddening and yet so fascinating, all at the same time. (Joan D. Vinge, American Science fiction writer and Hugo-award winning author) Many of us are sometimes unpredictable, inconsistent and, […]