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Member Spotlight: Rhonda Harper

14 Apr Posted by SWMRA in Cactus Call | Comments Off on Member Spotlight: Rhonda Harper
 

  • Name: Rhonda Harper
  • Title: Owner
  • Company: Rhonda Harper LLC
  • Current City: Dallas, TX
  • Hometown: Chillicothe, IL
  • Years in the market research industry: 25+
  • What duties does your current job position include? Consulting, Expert Testimony, Coaching, Research
  • What’s the best aspect of your current job position? Flexibility …and the worst (if there is one) ? Unpredictability
  • What you see coming in the market research industry during the next five years? Increased targeting capabilities and the study of behavioral attributes
  • How did you first come to work in market research? Through work
  • What led to you to joining the MRA? To keep up with latest developments To what other professional organizations do you belong? CMO Club, AMA
  • What is your educational background? MBA, Emory University Goizueta Business School
  • Where else have you worked in the past – including non-­‐MR positions? -­‐
    • CMO, Walmart Sam’s Club
    • CMO, VF Corporation, Vanity Fair Intimates
    • CEO, RTM&J – a boutique marketing consultancy
    • Global Director of Marketing Communications,
    • Various Brand, Marketing and Strategy roles with Warner-­‐Lambert/Johnson & Johnson and Nabisco/Kraft
    • Adjunct Professor of Marketing American University, Washington DC and Fairleigh Dickinson, Madison, NJ
  • What do you do in your spare time -­‐ hobbies or activities? www.rhondaharperphotography.com
  • Do you have any unusual talents? Optimism
  • What would others be surprised to know about you? I’m not very “corporate”
  • Favorite book or movie? Casablanca and Atlas Shrugged
  • What is your ideal vacation? First class beach and historical tours
  • Final comment or quotable: Enjoy the moment, for it will be gone in a second.