- Name: Rhonda Harper
- Title: Owner
- Company: Rhonda Harper LLC
- Current City: Dallas, TX
- Hometown: Chillicothe, IL
- Years in the market research industry: 25+
- What duties does your current job position include? Consulting, Expert Testimony, Coaching, Research
- What’s the best aspect of your current job position? Flexibility …and the worst (if there is one) ? Unpredictability
- What you see coming in the market research industry during the next five years? Increased targeting capabilities and the study of behavioral attributes
- How did you first come to work in market research? Through work
- What led to you to joining the MRA? To keep up with latest developments To what other professional organizations do you belong? CMO Club, AMA
- What is your educational background? MBA, Emory University Goizueta Business School
- Where else have you worked in the past – including non-‐MR positions? -‐
- CMO, Walmart Sam’s Club
- CMO, VF Corporation, Vanity Fair Intimates
- CEO, RTM&J – a boutique marketing consultancy
- Global Director of Marketing Communications,
- Various Brand, Marketing and Strategy roles with Warner-‐Lambert/Johnson & Johnson and Nabisco/Kraft
- Adjunct Professor of Marketing American University, Washington DC and Fairleigh Dickinson, Madison, NJ
- What do you do in your spare time -‐ hobbies or activities? www.rhondaharperphotography.com
- Do you have any unusual talents? Optimism
- What would others be surprised to know about you? I’m not very “corporate”
- Favorite book or movie? Casablanca and Atlas Shrugged
- What is your ideal vacation? First class beach and historical tours
- Final comment or quotable: Enjoy the moment, for it will be gone in a second.