The 29th quarterly wave of the Research Industry Index (RII) – the Marketing Research Association’s (MRA) tracking study of the economic health of the U.S. marketing research industry – has sustained a score of 100 or higher points for 7 straight quarters. As reported with the 27th and 28th wave, this should be considered a strong indication that the industry has recovered from the recession.
To see the full report, visit the MRA’s site at:
http://www.marketingresearch.org/article/research-industry-index-rii-stands-strong-100
