Coming across the term “Internet of Things” is probably a new encounter for many. However, if you’re involved in market research in a technology company, or a company that’s trying to be more innovative in technology (let’s be real, who isn’t), then, chances are, you’ve already come into contact with an IoT project.

To clarify, the IoT refers to a device or devices that send data over the Internet. So, this could be an item such as the newly introduced smartwatch that’s sending your heart rate to the cloud as you read this very article, or perhaps an app that helps you find your car keys that you seem to mysteriously lose on a daily basis. Whatever the item may be, as long as it sends data through the internet, it is considered an IoT. And, it’s going to change the way market researchers function.

MRA released a great and very informative article on 10 touch points market researchers should be aware of concerning IoT. Stay ahead of the curve, follow this link to learn more.